Generations are cohorts of people born around the same time period that exhibit similar characteristics. There is no consensus on names and age ranges for each generation but for the purpose of this report, below is the breakdown we used.
iGen: 18-24 years* Milliennials: 25-38 years Gen X: 39-54 years Baby Boomers: 55-73 years Matures: 74+ years
* The age range for iGen typically begins younger but the survey only asked those aged 18+.
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