Key Finding

3.

Most British Columbians feel welcome in their community and believe in their capacity to contribute to positive change.

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people at a party
0 %

feel welcome in their communities

iGen (18-24)

77%

Millennials (25-38)

80%

Gen X (39-54)

84%

Baby Boomers (55-73)

89%

Matures (74+)

90%

Total respondents: 7,980 | Q. B4c) to what extent do you agree or disagree with the following statements? “I feel welcome in my community and feel like I belong here.”

But this optimism is offset by the reality that there are still those who may not share the same positive experience, especially iGen.

BC residents are motivated to contribute to communities by a

belief in giving back.

%

cite it as their top reason for charitable giving

Total have made a donation in the past year: 7,202
Q. C4) What is your main reason for making donations? Respondents were required to select one from a list of seven choices including “other” and “have not made a financial donation”.

%

cite it as their top reason for volunteering

Total volunteered in the past year: 5,113
Q. C10) What is your main reason for volunteering? Respondents were required to select one from a list of eight choices.

This suggests that people feel as though their communities have given them something valuable and feel an internalized sense of responsibility to offer something back.

women talking
%

believe they can have at least some impact in making their community a better place.

iGen (18-24)

94%

Millennials (25-38)

91%

Gen X (39-54)

92%

Baby Boomers (55-73)

94%

Matures (74+)

91%

Total respondents: 7,980 |  Q. B1) How much impact do you believe you can have in making your community a better place to live?

People feel their efforts—even small in scale—can meaningfully contribute to communities. They recognize that everyone has something valuable to offer, whether it’s time, resources, or influence to be able to make a difference.

Forms of Support Believed to Make the Most Difference

Volunteering (%)

Promoting a cause/raising awareness: (%)

Lifestyle/Consumer choices: (%)

Donating money (%)

Political advocacy (%)

Protesting (%)

Total respondents: 7,980 | Q. C12) Which one of the following forms of support do you believe makes the most difference regarding causes and charities? Respondents were required to select one from a list of six choices.

Many people, regardless of age, feel there are barriers preventing them from doing more.

What Next?